07.21.14 // Wine design time.

The last few months have been full-blast on the product design front, conceptualizing and executing a new line of gifts for Seattle-based wine merchandise brand Mercantile 12. Think heavy-duty canvas aprons, double-bottle grocery totes, colorful pewter wine charms, ceramic travel coffee mugsā€”all high-quality and American made, celebrating the vibe and lifestyle of wine country.

We hauled the new line (oh, the boxes) to Duncan Smith‘s Capitol Hill studio and the results are pretty impressive. Below you can check out the “CRUSH on…Napa/Sonoma/Washington” design I made, playing off the wine country tradition of a seasonal crush. Also you can peek my personal favorite, “Locavore/Oenophile/Vinter/Sommelier” which is this hyper-intricate geometric typographic line that pops SO well in cream-on-black printing. New products launch at the end of July, but in the mean time, enjoy a sneak peak of some of the products launching this month:

Mercantile 12 photoshoot

CRUSH design featuring Washington, Napa and Sonoma Valleys applied on a range of wine bottle totes

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Photographer Duncan Smith nailing the group product shot

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Locavore/Oenophile/Vinter/Sommelier gift tags

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Photo shoot in progress!

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Market tote with my Locavore/Oenophile/Vinter/Sommelier design applied, cream on black.


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